Steel King History
The Steel ‘King’ begins appearing to represent Steel King.
Annual sales surpass the $1 million. Stevens Point facility is expanded to 18,000 square feet.
Production facility in Stevens Point is again doubled in size. Crown Products division formed. Primary products include trailers jacks and agricultural implements.
The Hold ‘N Fold® collapsible container debuts. Product is aimed primarily at the automotive industry and typical customers include Ford Motor Company, John Deere and American Motors.
New London, Wisconsin manufacturing facility opens. Stevens Point plant is expanded once again.
New London facility converted to produce wood burning stoves and boilers.
Boltless teardrop-style pallet rack introduced. The product is a hit in the new and emerging “warehouse-style” retail industry, which includes home centers and office supply retailers.
Fred Anderson and Russ Gerhard sell Steel King to father and son Bob and Rob White. Fred stays on as President under the new ownership and Rob becomes Chairman of Steel King. The Steel King logo is introduced. The first Regional Sales Manager is hired.
Steel Guard Protective Guard Railing is marketed through Industrial Supply catalogs.
Regional Managers have been hired for the Southwest, Midwest, Central regions and East Coast states, giving the company nationwide representation.
SK2000® brand closed tube boltless pallet rack is introduced. New London facility is expanded and a tube mill is installed to aid in the manufacture of the new SK2000 product. Premier Distributor program is introduced to forge a stronger link between the company and its distributors.
Founder, Fred Anderson retires, and owner Rob White becomes President of Steel King.
Company develops its own Pallet Flow Storage.
The first National Account Manager is hired to focus on large strategic customers.
Jay Anderson is named President of Steel King.
Rome plant is expanded to 220,000 square feet and a powder coat paint system is installed to enhance superior durability, quality and rust resistance of the finish.
The Armor Guard industrial protective safety railing product is introduced, expanding the products offered to catalog marketers. Armor Guard is the perfect economical safety solution for separating people areas – work stations and walkways – from light shop traffic.
- Modular design makes expansion or relocation easy
- Universal posts have connection holes on three sides allowing you to create barriers for your unique needs.
Steel King sells their first high-rise ASRS rack-supported building.
Steel King manufactures their first large-scale Mini-load ASRS project.
Installation of tallest ASRS rack supported building in United States.
The first Steel King University (SKU) event for Excalibur dealer training was held in Stevens Point. Seventeen Excalibur Dealer salesmen from thirteen different states attended SKU. Attendees had a broad range of industry experience, from new in the material handling industry to veterans of many years. They were put through a rigorous three days of industry trends, product training, plant tours, product demonstrations, hands-on learning activities, and real world exercises. Steel King University culminated with a final exam and graduation.
Steel King is rebranded; the King symbol gets a new look, and Steel King launches new “Built to Deliver” tagline.
Steel King completes its 1.5 year-long expansion of its New London production facility, nearly doubling the size of the plant and incorporating state-of-the-art robotics.
Steel King Industries, Inc. celebrates its 50th anniversary.
Steel King Industries launches NexCaliber Structures, a product group focused on providing platform and mezzanine solutions for the material storage and handling industries, with an office in Cincinnati, Ohio.
Jay Anderson retires as Steel King President.
Brian Pfannes is named President of Steel King.
Ownership of Steel King is transferred to the third generation of the White family. Stacy Atherton is named chairwoman of Steel King, succeeding her father, Rob White.
Steel King moves to new corporate headquarters on Coye Drive in Stevens Point. Company-wide, Steel King employs almost 500 team members across 14 states.
Steel King announces SK ADVANTX™ Structural Bolted Racking, the next-generation structural rack system uniquely designed to meet the evolving needs of automation and cold storage applications.
SOLUTIONS FOR EVERY INDUSTRY.
Agriculture
Automotive
Construction Materials
Cold Storage
Ecommerce
Food & Beverage
Manufacturing
Pharma
Retail
Wholesale/B2B
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