Episode 2 – The 5% No One Sees: Behind the Scenes of MODEX with Greg Baer

At MODEX 2026, Brian Pfannes sits down with Greg Baer, VP of Sales at MHI, to uncover the work that happens long before attendees walk the show floor. Greg shares how MHI supports exhibitors year-round, the challenges of coordinating millions of pounds of freight, and some memorable stories from the chaos of show setup. The conversation also dives into the exciting announcement of MHI’s expansion westward with a new Las Vegas event planned for 2028. From exhibitor success to industry growth, this episode offers a behind-the-scenes look at what it takes to bring one of the supply chain industry’s premier events to life.